I don’t always make the best choices. In college, I had a friend invite me to join him in a new start up telecommunications company. I thought who could replace Ma Bell (it was 1982)? The company? Sprint. He’s now a V.P.
When the Starbuck’s craze was still in it’s infancy, I wondered who would pay more than fifty cents for a cup of coffee… little did I know it would be me. I thought the same about music videos.
Bottled water was also just making itself known (at least to me) through Sparklett’s and I remember thinking – who would pay for water, it’s free! Again, little did I know… (I’m really not much of a prognosticator [obviously], but I’m doubting this Internet thing is ever going to catch on).
Lucid Lunatic recently (today) wrote about alternate automobile fuels and the costs (both commercially and ecologically) associated in producing them. It reminded me of the process involved in bottling water: